[Mobile book] Profiting from the Data Economy: Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World (FT Press Analytics)






 | #3049721 in Books |  2014-10-30 | Original language:English | PDF # 1 |  9.00 x1.10 x6.10l,.0 | File Name: 0133819779 | 288 pages

|| |“David Schweidel's book is a highly readable and comprehensive look at the impact that the Big Data phenomenon is having on both businesses and consumers. Managers can learn the implications of the availability of more data on how to reach consumers mor

Today, the insights available through "big data" are potentially limitless – ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy , cutting-edge academic researcher, David Schweidel, considers the role that individual consumers, innovators and government will play in shaping tomorrow's data economy. For each group, ...


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