| #3851481 in Books | Shopper Technology Institute | 2016-03-12 | Original language:English | PDF # 1 | 9.02 x.42 x5.98l,.60 | File Name: 1478744308 | 200 pages | The Little Book of BIG DATA
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Every executive in the retail and consumer packaged goods (CPG) industry is talking about Big Data. There is widespread agreement that Big Data is important. It's big and getting Bigger. But what exactly is Big Data? Definitions vary, but there is consensus on one thing: Dealing effectively with Big Data remains a major challenge for trading partners. No company wants to be data rich and insights poor. That is a sure formula for failure in today's marketplace. Companies...
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