| #4040094 in Books | 2012-05-04 | Original language:English | PDF # 1 | 9.10 x.90 x6.10l,1.45 | File Name: 143988191X | 436 pages
||About the Author||Jesús Mena is a former Internal Revenue Service Artificial Intelligence specialist and the author of numerous data mining, web analytics, law enforcement, homeland security, forensic, and marketing books. Mena has also
In today’s wireless environment, marketing is more frequently occurring at the server-to-device level―with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effective approach is to monitor and model the consumer’s device activities and behavioral patterns.
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