[PDF.54ns]  Persuasive Recommender Systems: Conceptual Background and..* Kyung-Hyan Yoo, Ulrike Gretzel, Markus Zanker

(Library ebook) Persuasive Recommender Systems: Conceptual Background and Implications (SpringerBriefs in Electrical and Computer Engineering)

 | #4218108 in Books |  2012-08-17 | Original language:English | PDF # 1 |  9.25 x.16 x6.10l,.24 | File Name: 1461447011 | 59 pages

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||0 of 0 people found the following review helpful.| Good primer for marketing folk and engineers into HCI of recommenders|By Customer|The book does a great job of juxtaposing the semiotics of well-designed marketing communications and intelligent recommender systems. It talks about recommenders as social actors, given that users tend to interact with such systems in social ways.

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the contex...

[PDF.ej62]  Persuasive Recommender Systems: Conceptual Background and Implications (SpringerBriefs in Electrical and Computer Engineering)
Rating: 4.83 (779 Votes)

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You easily download any file type for your gadget.Persuasive Recommender Systems: Conceptual Background and Implications (SpringerBriefs in Electrical and Computer Engineering)   |  Kyung-Hyan Yoo, Ulrike Gretzel, Markus Zanker. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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