[Download pdf] Mining the Web: Transforming Customer Data into Customer Value
• Gordon S. Linoff, Michael J. A. Berry •
| #3375222 in Books | 2002-02-15 | Original language:English | PDF # 1 | 9.39 x.83 x7.52l,1.38 | File Name: 0471416096 | 352 pages
Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Min...
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You easily download any file type for your device.Mining the Web: Transforming Customer Data into Customer Value | Gordon S. Linoff, Michael J. A. Berry. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.