| #1743852 in Books | Apress | 2011-10-13 | 2011-10-13 | Original language:English | PDF # 1 | 9.25 x.56 x7.50l,.95 | File Name: 143023590X | 248 pages |
||5 of 5 people found the following review helpful.| Wrong headline|By Bekzod Ruzmetov|The book concerns itself discussing the stakeholders and their roles in implementing CRM. If you want to get a feeling of CRM concepts and basic workflow this is not the book to read.
I would have named it as Preparing to opt CRM, or Moving to CRM.
P.S. Just to clarify, when it says "...it provides an introduction to CRM"|About the Author|Scott Kostojohn acts as sales director and CRM architect for Madrona Solutions Group, a leading Seattle-based customer relations management consulting firm. Scott leverages his significant experience with various CRM platforms to support Madron
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully―including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing ...
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You easily download any file type for your gadget.CRM Fundamentals | Scott Kostojohn, Brian Paulen, Mathew Johnson. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
