[Free pdf] Social Media Audit: Measure for Impact (SpringerBriefs in Computer Science)
❀ Urs E. Gattiker ❀
| #4683630 in Books | Springer | 2012-10-29 | 2012-11-06 | Original language:English | PDF # 1 | 9.25 x.27 x6.10l,.39 | File Name: 1461436028 | 106 pages |
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Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.
This book will address social media marketing issues using a cost benef...
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